Zong CMPak2025-2026
Zong - 360° creative for one of Pakistan's largest telecoms
Re-anchoring a national telecom brand around youth, culture and tech.
Role · Executive Creative Director (Conglo)
Read full case study→Selected Work
Case studies, told as business stories.
Problem. Insight. Solution. Execution. Impact. No image galleries - just the thinking behind the work and what it earned.
Jazz Business2024
Jazz Business - speaking to decision-makers, not consumers
B2B telecom creative that respected the buyer's intelligence.
Role · Creative Director (Fishbowl)
Read full case study→Nestlé2016-2019
Nestlé - digital content at regional scale
Building a digital content operation across the Nestlé regional portfolio.
Role · Head of Digital Content (Ogilvy)
Read full case study→OLX Group2020-2021
OLX - owning the conversation around classifieds in Pakistan
Turning a transactional platform into a cultural one.
Role · Social Media & Content Head
Read full case study→FM91 Pakistan2011-2023
Radio Genie - twelve years on air
A daily show, 75+ live events, a national audience built one segment at a time.
Role · Radio Jockey & Live Host
Read full case study→Brands & Partners
- Zong
- Jazz
- Nestlé
- OLX
- Ogilvy
- Grey
- FM91
- Snack Video
- Lays
- Mountain Dew
- Dawn News
- Lake City
Iman se
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