Zong CMPak2025–2026
Zong — 360° creative for one of Pakistan's largest telecoms
Re-anchoring a national telecom brand around youth, culture and tech.
Role · Creative Partner
Read full case study→01Selected Work
Case studies, told as business stories.
Problem. Insight. Solution. Execution. Impact. No image galleries — just the thinking behind the work and what it earned.
Jazz Business2024
Jazz Business — speaking to decision-makers, not consumers
B2B telecom creative that respected the buyer's intelligence.
Role · Creative Director (Fishbowl)
Read full case study→Nestlé2016–2019
Nestlé — digital content at regional scale
Building a digital content operation across the Nestlé regional portfolio.
Role · Head of Digital Content (Ogilvy)
Read full case study→OLX Group2020–2021
OLX — owning the conversation around classifieds in Pakistan
Turning a transactional platform into a cultural one.
Role · Social Media & Content Head
Read full case study→FM91 Pakistan2011–2023
Radio Genie — twelve years on air
A daily show, 75+ live events, a national audience built one segment at a time.
Role · Radio Jockey & Live Host
Read full case study→02Brands & Partners
Zong
Jazz
Nestlé
OLX
Ogilvy
Grey
FM91
Snack Video
Lays
Mountain Dew
Dawn News
Lake City
Let's build something people remember.
Five ways to start a conversation. Pick the one that fits — I read every inquiry.