Zong - 360° creative for one of Pakistan's largest telecoms
Re-anchoring a national telecom brand around youth, culture and tech.
A telecom giant competing in a flat market where every player sounded the same, and where younger users had drifted to challenger brands and content platforms.
Telecom isn't a product category to Gen Z - it's the rail under their culture. Brand love compounds wherever the brand shows up in their world, not in the category.
A 360° creative system spanning telecom, youth, CSR and tech work - built so every execution earned attention on its own and laddered up to a single brand idea.
Hero films, always-on social, on-ground activations and brand partnerships, all run from a single creative POV that the in-house team could keep shipping after the campaign.
- Unified creative language across telecom, youth & CSR pillars
- Stronger cultural relevance with Gen Z & young millennials
- Lifted internal creative team capability via embedded leadership
Want this thinking on your brand?
Twenty minutes, no pitch. I'll tell you which engagement fits - or that none of them do.
Book a call