I help brands turn attention into business results — through creative leadership, growth strategy, and stories that move both audiences and P&Ls.
Embedded as your creative partner — sitting in the senior chair on brand and campaign work, from positioning down to the line. Ten years at the front of rooms at Ogilvy, Fishbowl and Zong CMPak.
Connecting creative output to commercial outcomes. Audience growth, marketing systems, and revenue thinking for businesses ready to compound.
Twelve years on-air as Radio Genie, 75+ live events hosted. Keynotes, moderation, corporate hosting and panels — bilingual, confident, on tempo.
Re-anchoring a national telecom brand around youth, culture and tech.
Read case study→B2B telecom creative that respected the buyer's intelligence.
Read case study→Building a digital content operation across the Nestlé regional portfolio.
Read case study→Embedded creative partner for founder-led brands — campaigns, content engines and brand worlds.
Advisory on positioning, audience growth and creative leadership.
Built the brand, growth and content engine for an early-stage ed-tech.
Senior brand and creative leadership across platform and category brands.
Brand and 360° campaign leadership across Nestlé, Jazz and FMCG.
In-house at the front line of telecom brand building.
Twelve years on-air. 75+ live events hosted in parallel.
How brands actually earn attention — and why most skip the bottom rungs.
Read→How creative ideas become durable business assets — not one-off campaigns.
Read→Turning followers into advocates — without faking the intimacy.
Read→Iman is the rare creative who can sit in the boardroom and the edit suite without losing fluency in either language.
He doesn't just bring ideas — he brings a point of view, and the conviction to defend it through to the line.
The closest thing we have to a creative operator who actually understands the P&L.
Five ways to start a conversation. Pick the one that fits — I read every inquiry.