A creative operator at home in both rooms.
Iman Azmat is a creative partner, growth consultant and self-described unicorn rider. He's spent thirteen-plus years between the camera and the boardroom — Zong CMPak, Jazz Business, Nestlé via Ogilvy, OLX, Snack Video, Lake City, Tutorly.ai in the SF Bay Area, and a twelve-year run on FM91 as Radio Genie.
His work spans brand strategy, 360° campaigns, content engines, audience growth and live hosting. The throughline: making creative work that earns attention and moves the business.
Today he embeds with founder-led brands as a creative partner, and consults across SABCON, MDIF and Ticket Wala on brand, growth and creative leadership.
Creativity is the strategy.
Thirteen years between the camera and the boardroom.
- 2023 — NowCreative Partner — Add Hype
Embedded creative partner for founder-led brands — campaigns, content engines and brand worlds.
- 2022 — NowGrowth & Brand Consultant — SABCON · MDIF · Ticket Wala
Advisory on positioning, audience growth and creative leadership.
- 2021 — 2023Marketing & Content Lead — Tutorly.ai (SF Bay Area)
Built the brand, growth and content engine for an early-stage ed-tech.
- 2019 — 2021Head of Brand & Creative — Snack Video · Lake City · OLX
Senior brand and creative leadership across platform and category brands.
- 2015 — 2019Creative Director — Ogilvy · Grey · Fishbowl
Brand and 360° campaign leadership across Nestlé, Jazz and FMCG.
- 2012 — 2015Brand & Comms — Zong CMPak
In-house at the front line of telecom brand building.
- 2010 — 2022Radio Host — Radio Genie — FM91
Twelve years on-air. 75+ live events hosted in parallel.
Iman is the rare creative who can sit in the boardroom and the edit suite without losing fluency in either language.
He doesn't just bring ideas — he brings a point of view, and the conviction to defend it through to the line.
The closest thing we have to a creative operator who actually understands the P&L.
Want the long version? Drop a note — I'm always up for a real conversation.
Get in touch →Let's build something people remember.
Five ways to start a conversation. Pick the one that fits — I read every inquiry.