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Nestlé·2016-2019·Head of Digital Content (Ogilvy)
Nestlé - digital content at regional scale
Building a digital content operation across the Nestlé regional portfolio.
The Story
Problem
Nestlé's regional brand portfolio needed digital content that respected category nuance without rebuilding the wheel for every brand and every market.
Insight
FMCG digital is won by an operating model, not a one-off campaign. Repeatability and speed beat hero ideas no one can scale.
Solution
A content operation inside Ogilvy that produced for multiple Nestlé brands on a shared rhythm, sharing learnings across the portfolio.
Execution
Always-on social, occasion-led campaigns and brand collaborations across multiple Nestlé verticals.
Impact
- Cross-portfolio digital content engine inside the agency
- Faster turnaround on always-on work across brands
- Capability uplift for in-house brand managers
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