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FM91 Pakistan·2011-2023·Radio Jockey & Live Host
Radio Genie - twelve years on air
A daily show, 75+ live events, a national audience built one segment at a time.
The Story
Problem
Audiences had infinite alternatives. The job of an on-air host shifted from playing music to building a daily appointment with a personality they trusted.
Insight
A radio show is the original creator product. The audience isn't loyal to the station - they're loyal to whoever's in the chair when they're in the car.
Solution
A long-running show built on consistent voice, sharp interviews and an instinct for what listeners actually wanted to lean into.
Execution
Daily on-air programming, live event hosting, brand-led activations and high-profile interviews including global icons.
Impact
- 12 years on-air with sustained audience
- 75+ live events hosted across the country
- Cultural reach that compounded into a content brand off-air
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