Essay·AI & Creativity·5 min read

AI and the creative operator

What changes for creative leaders when the tools get this good, this fast.

The conversation about AI in creative work has been stuck between two camps: the doom merchants and the productivity bros. Both are wrong, in equally boring ways.

The actual shift is more useful: the creative operator now has the leverage of a small studio. Output is no longer the constraint. Taste is. Judgement is. Knowing what to make is.

New frameworks, first.

No newsletter cadence, no drip sequence, no sales team. I email when I’ve written something worth reading, which is not often.

This is the thinking. The work is the other half.

If the framework rings true for your brand, the fastest way to find out is a conversation.

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