Executive Creative Director & GM
Ideas that build brands and move people.
Executive Creative Director shaping stories, systems, and strategies for tomorrow's brands.
"Creativity is the strategy."
Creative leader with 10+ years shaping campaigns that resonate across cultures and platforms. After my experience as a General Manager at Lake City Developers I'm back to advertising world and currently serving as Executive Creative Director for ZONG CMPak with Conglo, I specialize in merging brand strategy with storytelling to deliver measurable impact.
From launching large-scale campaigns at Jazz and Nestlé to building influencer ecosystems at OLX Pakistan, my work bridges traditional media with digital innovation. I've driven campaigns for some of Pakistan's biggest brands while maintaining a unique perspective shaped by 12 years as FM91's Radio Genie.
Beyond agency leadership, I bring a unique edge as an actor, RJ, TV host, and content creator—giving me first-hand insight into audience engagement. This dual perspective allows me to mentor teams, lead clients, and consistently craft campaigns that not only win attention but also drive business results.
Campaigns that shape culture and drive results
"Connection is the ultimate squad goal"
Turned squad culture into telecom gold with 200GB and unlimited calls
"Zero budget, infinite creativity"
Directed cult-classic music video shot in 8 hours with just passion and creativity. Shot with two lamps, a bike helmet, and a guitar in Iman's apartment. Became iconic in Pakistan's indie music scene.
"Business communications reimagined"
Led transformative campaigns driving brand impact and audience engagement
"From traditional to digital dominance"
Built comprehensive digital content strategy for multiple Nestlé brands
"Making buying & selling social"
Led social media strategy for Pakistan's largest marketplace
"12 years of audio magic"
Mixing humor, music, and stories to turn every show into an experience
Complete Professional Journey
Creative leader with 10+ years shaping campaigns that resonate across cultures and platforms. After my experience as a General Manager at Lake City Developers I'm back to advertising world and currently serving as Executive Creative Director for ZONG CMPak with Conglo, I specialize in merging brand strategy with storytelling to deliver measurable impact. From launching large-scale campaigns at Jazz and Nestlé to building influencer ecosystems at OLX Pakistan, my work bridges traditional media with digital innovation. Beyond agency leadership, I bring a unique edge as an actor, RJ, TV host, and content creator—giving me first-hand insight into audience engagement.
Media Development Investment Fund
Conglo
Leading the creative transformation for one of Pakistan's largest telecom brands.
Mission: Create work that not only sells, but shapes culture!
Lake City Holdings Pvt Limited
Fishbowl
Tutorly.ai
Growth Strategist | TikTok Specialist | Driving Exponential Growth. Led Tutorly.ai's growth initiatives, spearheading user acquisition and engagement strategies in San Francisco Bay Area.
Launchvisory
Led brand growth and marketing effectiveness through strategic planning, team leadership, and impactful campaign development. Drove brand positioning and identity across channels, executed integrated campaigns, and translated market insights into actionable strategies.
FM91 Pakistan
The voice behind Radio Genie! Mixing humor, music, and stories to turn every show into an experience. Hosted interviews with global icons like Ron 'Bumblefoot' Thal and other celebrated artists. Hosted/MC'd more than 75+ events from mall activations to Coke Fest!
Kuaishou Technology
Drove content strategy and creator ecosystem for one of Pakistan's fastest-growing short-form video platforms. Led high-impact campaigns, built diverse creator communities, and shaped Snack Video's positioning with Gen Z audiences.
Iman Se Consultancy
OLX Group
Lahore, Punjab, Pakistan
Ogilvy
Lahore, Pakistan
Grey Density
Managing Digital for Lays, Kurkure, Cheetos & Mountain Dew
The Aman Foundation
Initiated and set up the Alumni department at Aman Institute of Vocational Training. Conducting a survey of 3000 alumni's and handling various other job responsibilities.
Dawn Group of Newspapers
Presenter for Spyder on Dawn News
Creative Chaos
Content Developing
Institute of Business Management
Pure Management & Human Resource
Bayview High School, Karachi
Economic, Business Studies, Psychology
Leading creative transformation for one of Pakistan's largest telecom brands. Building and mentoring creative talent. Driving 360° campaigns across telecom products, youth platforms, CSR, and tech innovation.
Transformed creative marketing strategy for premier real estate development company in Lahore.
Led transformative campaigns for Jazz Business division driving brand impact and audience engagement.
Growth Strategist driving exponential growth for SF Bay Area EdTech startup. Specialized in TikTok growth strategies.
The voice behind Radio Genie! Mixing humor, music, and stories to create magic on air. Hosted interviews with global icons like Ron 'Bumblefoot' Thal. MC'd 75+ events from mall activations to Coke Fest!
Led content operations for viral short-form video platform across Pakistan and new markets.
Transformed social media strategy for Pakistan's largest online marketplace platform.
Led digital content strategy for Nestlé's diverse brand portfolio, creating award-winning campaigns.
Managed creative campaigns for Lays, Kurkure, Cheetos & Mountain Dew.
Transforming Pakistan's telecom narrative through strategic creative disruption
Enterprise solutions reimagined through creative rebellion
Revolutionized content strategy across global brand portfolio
Social commerce dominance through strategic content rebellion
Digital brand warfare in the competitive snack industry
Creative disruption of traditional snack marketing
Youth-focused creative campaigns that broke convention
High-energy campaigns that redefined beverage marketing
Short-form content strategy that conquered social media